What It Takes to Obtain & Retain SNF Accounts in 2021-22+
Featuring Lou Ann Brubaker, President of Brubaker Consulting
To be competitive you must have a nuanced understanding of skilled nursing facilities’ current and future environment. In just the past four years SNFs have experienced their greatest regulatory, quality, financial, and market changes in decades. And then came Covid-19 — which has exacerbated these challenges and left SNFs ill prepared for what lies ahead.
In anticipation of continued post-acute care landscape pressures through 2023 and beyond, many SNFs are proactively “re-vetting” their pharmacy relationships. Which pharmacies have the industry acumen and nimbleness to help them succeed in the post-acute care future? In this dynamic, one-hour session you’ll learn what it takes to keep your current client base and add new clients. Whether you’re fairly new to post-acute care or you’d like a refresher, you’ll want to attend this valuable program offering you immediate strategies to demonstrate your value proposition.
Following this session you will be able to describe your sales/retention opportunities with respect to:
- SNF reimbursement and other financial pressures;
- CMS quality expectations, and
- Managed care relationship success.
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Speaker:
Lou Ann Brubaker
President & Founder of Brubaker Consulting
Lou Ann Brubaker is a highly accomplished Senior Healthcare Consultant, Entrepreneur, and Educator with more than 30 years of success in the post-acute care marketplace. She is the President and Founder of Brubaker Consulting.
Leveraging extensive experience working with senior care professionals, ranging from C-suite to the front-line, Lou Ann is a valuable asset for healthcare organizations across the provider continuum in achieving their financial, occupancy, and staff recruitment/retention goals.
She also works with ancillary products/services companies seeking assistance in post-acute care sales development. Her key areas of expertise include sales strategy/training, as well as customer relationship management.
Lou Ann has a diverse background in many areas of the senior care marketplace. She has administrated a senior citizen utility assistance program and transitioned an in-house advertising agency at a leading medication distribution systems company to a revenue-generating division, during which time she also led the sales and marketing strategy of that organization.
Before founding her own company, Lou Ann directed the North American marketing for a technology division of the American Chemical Society. In three years, this division grew to become the world’s largest provider of online medical, scientific, and technical information.
Lou Ann holds a B.S., Public Policy & Political Science from Kent State University. She is Past Chair and Past Director of the Board of Trustees for The Beacon Institute (the educational affiliate of Mid-Atlantic Lifespan, the largest senior care association in Maryland). She also served as a nationally elected Director of the Business & Professional Women’s Foundation.