Retaining Your Skilled Nursing Facility Clients in a COVID-19 Era
Featuring Lou Ann Brubaker, President of Brubaker Consulting
If your skilled nursing facilities (SNF) weren't already holding your feet to the fire, COVID-19 will be turning up the heat.
Your clients are fighting for survival. Even before the pandemic, SNFs struggled to attract higher paying residents and the downturn in surgeries has decreased Medicare dollars. Personal Protective Equipment and staffing costs are reducing already low financial margins. And there's no indication that state surveyors are lightening up on any regulatory expectations.
You win the client retention battle if you can support SNF success in meeting these ever-changing expectations. You're in the bonus round if you can also provide SNFs with the "ammunition" that describes why they should be the caregiver of choice in an increasingly competitive post-acute care environment.
Special guest Lou Ann Brubaker shared her expertise and help the audience:
- Describe how the tenor of your current outreach to SNF clients should change
- Present facilities with more meaningful data
- Get your pharmacy staff on board with what customer service really means NOW
SPEAKER:
Lou Ann Brubaker
President
Brubaker Consulting
Full Bio:
Lou Ann Brubaker i s a highly accomplished Senior Healthcare Consultant, Entrepreneur, and Educator with more than 30 years of success in the post-acute care marketplace. She is the President and Founder of Brubaker Consulting.
Leveraging extensive experience working with senior care professionals, ranging from C-suite to the front-line, Lou Ann is a valuable asset for healthcare organizations across the provider continuum in achieving their financial, occupancy, and staff recruitment/retention goals.
She also works with ancillary products/services companies seeking assistance in post-acute care sales development. Her key areas of expertise include sales strategy/training, as well as customer relationship management.
Lou Ann has a diverse background in many areas of the senior care marketplace. She has administrated a senior citizen utility assistance program and transitioned an in-house advertising agency at a leading medication distribution systems company to a revenue-generating division, during which time she also led the sales and marketing strategy of that organization.
Before founding her own company, Lou Ann directed the North American marketing for a technology division of the American Chemical Society. In three years, this division grew to become the world’s largest provider of online medical, scientific, and technical information.
Lou Ann holds a B.S., Public Policy & Political Science from Kent State University. She is Past Chair and Past Director of the Board of Trustees for The Beacon Institute (the educational affiliate of Mid-Atlantic Lifespan, the largest senior care association in Maryland). She also served as a nationally elected Director of the Business & Professional Women’s Foundation.